Seven Steps to Sales Success

Step 1 – Know Your Pub and Your Competition

Every great pub starts with self-awareness. Learn how to understand your pub’s strengths, analyse your competitors, and define your place in the market. You’ll discover how to manage online reviews, set up Google, Facebook and TripAdvisor pages, and benchmark your reputation.

Outcome: You’ll know exactly where your pub stands and how to make it stand out.

Step 2 – Know Your Customers

Find out who your customers really are, what they value, and how to keep them coming back. We’ll show you how to profile your audience and match your offer to their habits and expectations.

Outcome: Your pub experience will connect with the people who matter most — your guests.

Step 3 – How Does Your Pub Look and Feel?

First impressions count. This step focuses on pub standards, atmosphere, and presentation — the details that turn a visit into an experience.

Outcome: You’ll create a welcoming environment that builds pride, repeat visits, and great word of mouth.

Step 4 – Sell the Right Things (Food, Drink & Machines)

Learn how to build the perfect range of drink and food that fits your audience and drives profit.

Outcome: You’ll understand what sells best in your market and how to make every product earn its keep.

Step 5 – Selling at the Right Price

Pricing can make or break your pub’s success. Discover how to balance value, perception, and margin, and position your prices confidently within your market.

Outcome: You’ll price smarter, boost profitability, and still keep customers happy.

Step 6 – Build a Great Hospitality Team

Your people are your biggest asset. Learn how to hire, train, and motivate a team that delivers great service every day.

Outcome: You’ll build a confident, motivated team that guests love and respect.

Step 7 – Create Reasons to Visit and Grow Sales

Keep your pub front of mind with smart, low-cost ideas for promotions, events, and community engagement.

Outcome: You’ll learn how to turn occasional visitors into loyal regulars.

What You’ll Gain

✅A complete 7-step system to grow your pub sales

✅Templates, tools, and guides you can use straight away

✅Confidence and focus to run your pub strategically

✅More regular customers and higher spend per head

✅Better online reputation and word-of-mouth marketing

Course Format

• 7 x interactive training sessions

• Step-by-step handouts, checklists, and real pub examples

• Optional on-site or online delivery

• Certificate of completion from Pub Coach

Enquire Now

Ready to grow your sales and build a stronger business?

👉 Contact Pub Coach today to book your Seven Steps to Sales Success training programme.

📧 [email protected]

🌐 www.pubcoach.co.uk