Ready to get “Pub Fit” in just 8 weeks?

Welcome to the Pub Fit Programme — an intensive, end-to-end training and support programme designed to take you from pub newcomer to confident, trade-ready pub owner in just eight weeks.

Starting a pub business can feel complex and overwhelming, particularly if you’re new to the industry. Pub Fit removes the guesswork. We provide structured training, expert guidance, and hands-on support to ensure you are fully prepared — operationally, commercially, and financially — to take on a pub with confidence.

What’s Included in Your Pub Fit Programme?

APLH Personal Licence Certificate

Begin your journey with the essential APLH Personal Licence qualification, including online training and exam.

Personal Licence Application Service

We manage your Personal Licence application from start to finish, including liaison with the licensing authority and associated fees.

Seven Steps to Sales Success

Attend a 2-day marketing and business planning workshop led by an industry expert. Learn proven strategies to drive footfall, increase sales, and build a successful, sustainable pub business.

Understanding Pub Tenancies & the Pubs Code (2016)

Gain a clear, practical understanding of pub tenancies and your rights under the Pubs Code 2016. This workshop equips you with the knowledge to make informed decisions and confidently assess pub opportunities.

Business Setup & New Venture Support

Step into self-employment with clarity and confidence. We guide you through the practical aspects of setting up your pub business correctly from day one.

Full Business & Marketing Plan Creation

Receive hands-on support to build a complete business and marketing plan tailored to your pub concept. Your plan will be professionally structured and formatted to industry standards, ensuring it is fit for purpose when dealing with pub companies, advisors, and landlords — and fully aligned with Pubs Code 2016 requirements.

Financial Know-How & Full Financial Projections

Develop a clear understanding of pub finances, margins, and cash flow. With expert guidance, you’ll compile robust, fully-worked financial projections for your business, including forecasts and assumptions, prepared to industry standards and suitable for tenancy discussions and decision-making.

Online Compliance Training

Complete essential compliance certificates, including:

Food Hygiene Level 2
Health & Safety in the Workplace

1:1 Coaching & Business Plan Review

Benefit from personalised coaching and a detailed review of your business, marketing plan, and financial projections — ensuring everything is trade-ready and professionally presented.

Be Pub Fit and Ready to Trade in Just 8 Weeks!

By the end of the programme, you won’t just be qualified — you’ll be fully prepared, with:

A complete business and marketing plan
Full financial projections
A clear understanding of pub tenancies and the Pubs Code
The confidence to move forward as a pub operator

Ready to embark on your journey to pub success?

Join the Pub Fit Programme and let us guide you every step of the way.

Don’t let inexperience hold you back — get Pub Fit and ready to trade in just 8 weeks.