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Grow your pub sales

seven proven steps used by 1,200+ UK operators

The Seven Steps to Sales Success is the practical sales building programme for pub operators who want more regulars, higher spend per head, and a stronger reputation in their community. Try the intro modules free.

START YOUR seven steps journey

· Trusted by Greene King, Admiral Taverns and Wadworth

· 1,200+ operators trained

· 30+ years in the trade

· Trusted by Greene King, Admiral Taverns and Wadworth · 1,200+ operators trained · 30+ years in the trade

Who this is for

  • New or developing pub operators, managers and tenants

  • Independent licensees wanting structure and a clear sales-building plan

  • Pub estates wanting consistent commercial training across multiple sites

  • Anyone who wants to understand how great pubs build loyal regulars

Course FormaT:

Choose how you learn. The full programme is delivered as 25 online lessons across 7 steps at your own pace, on any device. We also deliver Seven Steps as a 2-day in person workshop for individual operators or as bespoke training for pub estates. All formats include the workbook, templates, and certificate of completion.

Pricing

Online course — From £25/month, or one-off purchase. Free intro module to try before you buy.

In-person 2-day workshop — Available for individuals and groups. Book a consultation for dates and pricing.

Estate training — Bespoke training for pub companies, delivered across multiple sites. Talk to us about your estate.

““Having recently taken on a tenancy of an Admiral pub, I attended Leigh’s Seven Steps course. Leigh’s knowledge and ability to explain things in a way that was easy to understand proved his experience and own deep understanding.””
— Mark Smith — Admiral Taverns tenant · Seven Steps graduate

  • Most operators work through the 25 lessons over 4–6 weeks. You have lifetime access, so work at the pace that suits you and your pub.

  • Yes, that's why we built it as on-demand video. Most lessons are 8–15 minutes, so you can learn in short sessions.

  • Same content, different delivery. The 2 day workshop is run live with Leigh and other operators in the room. Best if you learn by discussion. The online course is the same material at your own pace.

  • Both. The principles apply to any pub. Managed house teams have used Seven Steps successfully across estates of 100+ sites.

  • Certificate of completion from LJD Pub Coach, plus the full set of templates, checklists and tools to keep using in your pub.

📞 Call 07776 099557 to speak with Leigh directly.